Why You Should Create a Custom Voicemail Greeting
Your business’s voicemail greeting can definitely affect your sales and how your customers perceive you but many companies pay little attention to the message that callers will hear. According to Inbound Telephone Call Center “94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.” With all the effort going into inducing people to call your business, it is worth expending some time and thought on how to handle callers. When a caller can’t get to a live person right away, the best alternative is a voicemail greeting tailored to fit your business needs and those of your customers.
Elements of a Voicemail Custom Greeting
The most effective on hold messages for business are those that are customized to the particular business. However there are common elements that can be included in voicemail messages for any type of business. The following is a list of eight things you can do to make your voicemail greeting more successful:
Answer callers questions: Many calls to businesses are for basic information such as office hours or directions and similar type information. Let the caller know if they can obtain the information on your website or provide a menu that allows them to select the particular information they need. You will be able to avoid a lot of unnecessary emails and save the caller time as well.
Tell callers what information you need: quite often you will need more information from a caller than just a name and phone number. If you require additional information you should let them know what that information is so they can have it ready the next time they call or so they can leave it in the message. The less they have to call you back the better for both of you.
Provide the option for skipping your voicemail greeting: No doubt you have a great and entertaining voicemail greeting. However for callers who have already heard it before and just want to leave a message it is a time waster. Provide the option for callers to skip your greeting and go directly to the “beep” so they can leave their message.
Update your message: Perhaps you are on vacation, the company is closed for the holidays or you are away on a business trip. Update your voicemail greeting so that callers receive accurate information.
Keep greetings brief but useful: Times have changed and people don’t want a long drawn out message. Convey the information you want in a clear concise manner. Messages that ramble may cause a caller to hang up and possibly lose you a potential customer. Busy people appreciate a message that is direct and to the point. John Kinskey at AccessDirect, Inc. has been providing voicemail services for over 17 years. He says “Long drawn out voice mail greetings in today’s fast response world may cause a caller to hang up.”
Identify yourself: A first time caller won’t recognize your voice. State who you are and your businesses name (or your department, division or whatever’s appropriate). It seems obvious but many people overlook this. The information should be provided right away so somebody who has dialed a wrong number won’t have to wait for the entire message.
Eliminate background noise: Background noise can be distracting to callers and prevent them from hearing your message clearly. Make the effort to record your message in a quiet area so that it comes across as professional and not something done as an afterthought.
Be polite: It never hurts to be polite. Using “please” and “thank you” as well as practicing other proper phone etiquette is often appreciated and just plain good manners.
An Expert Comment About the Importance of Your Voicemail Greetings
Every business needs to have a voicemail system and you need to use it effectively.
“In sales, immediate communication with your prospects and current customers is important. Being available to answer questions or further negotiate a deal allows your clients to feel secure and more apt to purchase from you. But what if you can’t answer the phone when they call? Make sure you have a voicemail system set up so your clients have the opportunity to leave you a message.” Erin Ollila
A good voicemail greeting will increase customer satisfaction and improve your sales. For the most effective custom voicemail greeting you should consider a professional online voice over service like the one our company provides.
So if you need custom voicemail greeting or any other support just contact our voice over services today!